Services (and what you actually get)
Tool-agnostic analytics engineering for founders and early data teams. You know exactly what you're getting. You can maintain and extend it yourself when we're done.
If you're not sure what you need, that's fine. Start with the audit. It shows you what's broken and what matters most.
Analytics Infrastructure Audits
Timeline: ~1–2 weeks
Who it's for
Companies that know something's wrong but don't know what to fix first. You have data infrastructure (warehouse, pipelines, dashboards), but it's slow, expensive, or unreliable.
Problems it solves
- •"We don't trust our numbers" → Identify data quality issues and metric inconsistencies
- •"Our infrastructure is too slow/brittle" → Diagnose pipeline failures, query bottlenecks, cost spikes
- •"We have data but aren't using it" → Pinpoint why dashboards sit unused and what's blocking adoption
What you get
- •Architecture review: data flow diagram, stack assessment, bottleneck analysis
- •Cost analysis: warehouse spend breakdown with optimization opportunities
- •Data quality report: issues found, root causes, severity ratings
- •Prioritized roadmap: what to fix first, effort estimates, expected impact
How it works
- Kickoff call: understand your stack, pains, and goals (1 hour)
- Access & discovery: review your warehouse, pipelines, BI dashboards, code (async)
- Analysis & recommendations: benchmark performance, identify issues, prioritize fixes (1 week)
- Readout: present findings and roadmap (1 hour)
Metric Governance & Semantic Layers
Timeline: ~3–6 weeks
Who it's for
Teams where different departments report different numbers for the same metric. If "active users" or "MRR" means something different to sales, product, and finance, you need this.
Problems it solves
- •"We don't trust our numbers" → Establish canonical metric definitions everyone agrees on
- •"We have data but aren't using it" → Enable self-service analytics with certified metrics
- •Stop the weekly "what does this metric mean?" meetings. Define each one once, with edge cases and an owner.
What you get
- •Metric catalog: documented definitions for your top 15–30 business metrics
- •Semantic layer implementation: metrics-as-code (using your BI tool, dbt, or custom framework)
- •Governance process: how to request new metrics, approve changes, deprecate old ones
- •Team training: how to use and maintain the semantic layer
How it works
- Discovery: audit existing metrics and identify conflicts (1 week)
- Alignment workshops: work with stakeholders to agree on canonical definitions (1–2 weeks)
- Implementation: build semantic layer in your stack (1–2 weeks)
- Rollout & enablement: train team, migrate dashboards, establish processes (1 week)
Pipeline Development & Optimization
Timeline: ~4–8 weeks
Who it's for
Teams where data pipelines break regularly, data is hours/days stale, or your first data hire is drowning in maintenance. Also for greenfield: you're ready to build pipelines the right way.
Problems it solves
- •"Our infrastructure is too slow/brittle" → Build reliable, fast, monitored pipelines
- •"We have data but aren't using it" → Get fresh data into the warehouse so dashboards are trustworthy
- •Reduce firefighting: stop spending 50% of your week debugging broken jobs
What you get
- •Pipeline design: data flow architecture, orchestration strategy, incremental vs full refresh logic
- •Implementation: working pipelines (using your orchestrator, dbt, or custom code)
- •Monitoring & alerting: data quality tests, freshness checks, error notifications
- •Runbooks: how to debug failures, rerun jobs, add new sources
How it works
- Requirements: map data sources, frequency, transformations, SLAs (1 week)
- Design: architect pipeline flow, choose tooling, plan incremental logic (1 week)
- Build: implement and test pipelines (2–4 weeks)
- Deploy & monitor: production rollout, monitoring setup, knowledge transfer (1–2 weeks)
BI Platform Setup & Dashboarding
Timeline: ~3–6 weeks
Who it's for
Teams that need to go from raw data to dashboards people actually check. Or teams with dashboards that exist but nobody uses because they're slow, confusing, or untrustworthy.
Problems it solves
- •"We have data but aren't using it" → Build dashboards so good people check them daily
- •"We don't trust our numbers" → Connect dashboards to certified metrics for consistency
- •Enable self-service: let teams explore data without waiting for analysts
What you get
- •BI tool setup: configure your platform (Looker, Metabase, Tableau, etc.) with best practices
- •Dashboard design & build: 3–10 core dashboards tailored to your business (exec, product, sales, ops)
- •Performance optimization: fast load times via aggregations, caching, query tuning
- •User training: how to use dashboards, build new ones, and maintain them
How it works
- Discovery: understand who needs what insights, existing pain points (1 week)
- Design: wireframe dashboards, align on metrics and layout (1 week)
- Build: implement dashboards, optimize queries, test (2–3 weeks)
- Launch & training: roll out to users, train teams, document (1 week)
How Engagements Work
Every project starts with a free 20-minute discovery call to understand your pain points, stack, and goals. If we're a fit, we move to a quick audit (1–2 weeks) to diagnose what's broken and prioritize fixes.
From there, we build a clear roadmap with milestones, deliverables, and timelines. Implementation projects run 3–8+ weeks depending on scope. You get regular check-ins, async updates, and working code, not just slide decks, so you always know what's happening and what's next.
Every engagement ends with enablement: documentation, training, and knowledge transfer so your team can maintain and extend the work independently.
When You Should Reach Out
- ✓Your board or investors asked a question you couldn't answer with confidence
- ✓Your first data hire is drowning and you're worried they'll quit
- ✓Sales, finance, and product report different numbers for the same metric
- ✓You're about to fundraise and your data room is held together with duct tape
- ✓You shipped a feature with no tracking and now you can't tell if it worked
- ✓Your data team spends >50% of time firefighting instead of building
- ✓Leadership stopped looking at dashboards because they don't trust them
- ✓You're launching a product and realized you have no way to measure it
- ✓Your warehouse bill is growing faster than your revenue
- ✓You hired a data person and they asked "where's the documentation?"
Frequently Asked Questions
Do we need to use specific tools?▼
Nope. I'm tool-agnostic and work with your existing stack: Snowflake, BigQuery, Postgres, Redshift; Airflow, Dagster, or custom orchestration; Looker, Tableau, Metabase, or anything else. The principles of good analytics infrastructure don't depend on vendor names.
Can we do this internally?▼
Maybe! If you have experienced analytics engineers with spare capacity, yes. But most companies are in one of two spots: (1) your first data hire is drowning in firefighting, or (2) you don't have data expertise yet. Outside help accelerates progress by months and sets your team up to maintain the work long-term.
How long does it take?▼
Audits: 1–2 weeks. Implementation projects: 3–8+ weeks depending on scope. We set clear milestones upfront so you know what to expect. Complex builds (like full metric governance + semantic layer + dashboard migration) can run 8–12 weeks.
How do you handle confidentiality?▼
All work is covered by NDA. I don't share client data, architecture details, or even the fact that I worked with you without explicit permission. Your competitive insights stay yours.
What if we're not sure what we need?▼
That's exactly what the audit is for. We diagnose what's broken, what's expensive, and what to fix first. By the end you'll have a clear roadmap with priorities and effort estimates.
Do you offer ongoing support?▼
Yes, but only after an initial project. Once infrastructure is built, it's not uncommon to set up a retainer (4–8 hours/month) for ongoing optimization, new feature development, or just a "data engineering office hours" safety net. This works well for teams that want support without hiring full-time.
What's your availability?▼
I typically take on 2–3 projects at a time. Current lead time is 2 to 4 weeks for new engagements. If you need something ASAP, reach out anyway. Sometimes schedules shift.
Want a second set of eyes?
Request a free 20-minute fit call. No pitch. Just a fast read on what is broken and what to do next.
Request a free 20-minute fit call